Discover what açaí is, where it comes from and why it became a food symbol associated with the Amazon
A fruit of the Amazon
Açaí comes from palms of the Euterpe genus and is strongly associated with humid Amazonian environments.
The palm and its fruit
The fruits grow in clusters and become very dark when ripe. Their transformation into pulp makes the ingredient practical beyond its region of origin.
From forest to bowl
Cold-chain handling and food processing are important because fresh açaí is highly perishable.
Food culture
Açaí is not only a global trend: it is part of food practices and local economies in Amazonian territories.
The IAÇÁ experience
At IAÇÁ Roots, açaí is the protagonist of a broader concept built around nature, lifestyle, community and contemporary city life.
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