2019
THE BEGINNING
One store. One idea. A first step.
The operation begins in Portugal with a kiosk at Alegro Sintra. It is the start of learning in the field: product, service, teams and shopping-centre operations.
ROOTS
OUR STORY · SINCE 2019
We did not start
with a brand.
We started with an experience.
A story of growth, learning and reinvention — until that experience became a new root.
SCROLL THROUGH OUR STORY ↓WHAT DRIVES USA brand is not born in a logo.
A brand is not born in a logo.
It is born along the way.
IAÇÁ Roots combines real operating experience in Portugal with a new vision: to create an açaí brand with its own identity, a connection to the Amazon and the ability to grow.
Years of stores, teams, shopping centres, customers, delivery, challenges and decisions. Every stage left a lesson. Today, those lessons form the foundation for the next phase.
2019The first step
17units at the operation peak
€3,13Mrevenue in 2024
6locations in the new IAÇÁ Roots network
THE TIMELINEThe path that
The path that
brought us here.
2020
RESILIENCE
When the world stopped, we kept learning.
The pandemic brought closures, uncertainty and a completely new reality. The operation had to adapt and find new ways to reach customers.
2021
GROWTH
From survival to expansion.
As recovery arrived, the operation accelerated. Accumulated experience began to turn into a larger-scale structure.
2022
SCALE
More stores. More teams. More demands.
Growth requires professionalising processes, teams, supply, delivery and customer experience. The operation becomes a school.
2023
BREAKTHROUGH
An operation that already thinks like a network.
The business reaches a new dimension. Knowledge is no longer limited to one store: it lives in the structure, the people and the ability to replicate.
€2,45M annual revenue
2024
MATURITY
The highest-revenue year.
The operation reaches €3.13 million in revenue. But growth also shows what needs to improve: simplicity, control, structure and operational sustainability.
€3,13M annual revenue
2025
REINVENTION
Lose scale. Gain clarity.
The operation goes through a difficult phase and reduces its number of units. It was also the moment to realise that the next chapter could not simply be about continuing: it had to be about building better.
“Not every retreat is an ending.
Sometimes it is the space needed to create again.”
Sometimes it is the space needed to create again.”
2026
A NEW ROOT
IAÇÁ Roots is born.
From accumulated experience comes a brand with its own identity. IAÇÁ Roots reconnects with its Amazonian origins, transforms them into a contemporary experience and prepares to grow through stores, franchising and new partners.
IAÇÁROOTS
WHY IAÇÁ?
Because a new brand needed anew root.
The name comes from the legend of Iaçá and its symbolic connection to açaí. The visual identity brings together nature, woman, fruit and roots. The Amazon is no longer just inspiration: it becomes part of the brand story.
DISCOVER THE LEGENDENTER THE ROOTS →WHAT REMAINSFour things we
Four things we
we do not want to lose.
Experience
Knowledge built in the field, not just on paper.
Resilience
The ability to move through difficult cycles and keep evolving.
Identity
A brand with a story worth telling.
Ambition
Bring the energy of the Amazon to new cities and new markets.
THE NEXT CHAPTERThe story does not
The story does not
end here.
Now the most ambitious part begins: turning a Portuguese experience into a brand ready for the world.
#RESPECTTHELEGEND