A LENDA · ORIGEM
The Legend of Iaçá
A traditional Amazonian narrative that inspires the name, memory and spirit of IAÇÁ Roots
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Roots that tell stories.
Stories and ideas about the Amazon, açaí, lifestyle and the IAÇÁ Roots concept. Discover the roots behind the experience.
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Amazon. Açaí. Lifestyle. IAÇÁ.
AÇAÍ · NATUREZA
What is açaí?
From the fruit of the palm to the bowl: a simple introduction to açaí and its place in Amazonian food culture
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ORIGEM · AMAZÓNIA
Where does açaí come from?
A journey to the Amazonian origins of the fruit at the heart of the IAÇÁ Roots experience
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AMAZÓNIA · ROOTS
The Amazon and the açaí palm
Territory, palm trees and the relationship between nature and food
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LIFESTYLE · EXPERIÊNCIA
Açaí and lifestyle: a pause with attitude
How açaí became part of urban routines, encounters and wellbeing moments
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LIFESTYLE · PERFORMANCE
Açaí and training: fitting the fruit into an active routine
Ideas for including açaí in a varied diet before or after physical activity, without exaggerated promises
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EXPERIÊNCIA · SABOR
How to build an IAÇÁ bowl
From base to toppings: the thinking behind a personalised bowl
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IAÇÁ ROOTS · CONCEITO
Why IAÇÁ Roots chose the Amazon
The concept behind a Portuguese brand that draws on Amazonian inspiration to create a contemporary experience
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